Strategy to Protecting your business during this pandemic means much more than giving your business a good scrubbing.

To keep your company healthy as a horse during the coronavirus outbreak, take advantage of these tips to Protecting your business

Do Smart Work to Keep your Existing Customer Base

You need to regularly keep in touch with your existing customers or you’ll risk losing them. Keep in mind that it is always cheaper to keep an existing customer than to gain a new one. Here are some tips on how you can do that effectively.

Marketing automation

It is one of the easiest and most cost-effective ways of keeping in touch with your customers. Avoid sending automated emails, instead, send out personalized, and targeted messages to customers who want to hear from you

Producing content

This is an essential ingredient for keeping in touch with your existing customer base. Share innovations you are making and any other good news like awards and client wins.

Be more social

Platforms like LinkedIn, Twitter, Facebook are the places where people are discussing their purchasing decisions and exchanging views about various businesses.

Be More Visible in Front of Your Potential Clients

You have to create more awareness to get more visibility. This means you have to drive more visitors to your website to make sales. You need to be found at every stage of the buying cycle from exploring to analyzing new offerings. Here’s how to do that.

Update your content

Your website must have an archive of content that will still be useful for your customers and search engines. Update those content with an objective of improving the search ranking

Concentrate on Driving Conversions

One of the most making small changes to the user experience of your website will have an amazing impact. Here are tips on how to do that.

Share positive stories

Take a look at your case studies, recommendations and reviews at every touchpoint in your marketing. Try to add them throughout your website and share it across your social media channels

Improve user experience

If you have been meaning to improve the user experience of your website, optimize your site for mobile or even redesigning your existing website, now is the time. Making small changes will somehow have a bigger impact

Unique Circumstances Provide Opportunities for a Special Offer

During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.

The successful exploitation of new ideas is crucial to a business being able to improve its processes, bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability.

This guide explains how you can make innovation a key business process and outlines the different approaches you can take. It gives you advice on planning for innovation and creating the right business environment to develop your ideas.

Innovation

A strategic vision of how you want your business to develop – if you dedicate your time to monitoring trends in your business sector, you can then focus your innovative efforts on the most important areas.

Plan

Improving or replacing business processes to increase efficiency and productivity, or to enable the business to extend the range or quality of existing products and/or services

Watch the competition

Adding value to existing products, services or markets to differentiate the business from its competitors and increase the perceived value to the customers and markets

Ask customers

If you simply ask your customers how you could improve your product or service they will give you plenty of ideas for incremental innovations. Typically they will ask for new features or that you make your product cheaper, faster, easier to use, available in different styles and colours etc. Listen to these requests carefully and choose the ones that will really pay back.

Adapt a product to a new use

Find an entirely different application for an existing product. De Beers produced industrial diamonds but found a new use for diamonds when they introduced the concept of engagement rings. It opened up a large new market for them.

Go back in time

Look back at methods and services that were used in your sector years ago but have now fallen out of use. Can you bring one back in a new updated form? It has been said that Speed Dating is really a relaunch of a Victorian dance format where ladies had cards marked with appointments.

Use social networks.

Follow trends and ask questions on groups like Twitter or Facebook. Ask what people want to see in future products or what the big new idea will be. Many early adopters are active on social network groups and will happily respond with suggestions.

Run a contest

Ask members of the public to suggest great new product ideas. Offer a prize. Give people a clear focused goal and they will surprise you with novel ideas. Good for innovation and PR.

Collaborate

 Work with another company who can take you to places you can’t go. Choose a partner with a similar philosophy but different skills. That is what Mercedes did with Swatch when they came up with the Smart car.

Minimize or maximize

Take something that is standard in the industry and minimise or maximise it. Ryanair minimized price and customer service. Starbucks maximised price and customer experience. It is better to be different than to be better.

What is a coronavirus?

A coronavirus COVID- 19 is a virus that is found in animals and, rarely, can be transmitted from animals to humans and then spread person to person.

PREVENTION OF COVID-19 are below

Know-How it Spreads

• There is currently no vaccine to prevent coronavirus disease in 2019 (COVID-19).
• The best way to prevent illness is to avoid being exposed to this virus.
• The virus thought to spread mainly from person-to-person.
  • Between people who are in close contact with one another (within about 6 feet).
  • Respiratory droplets produced when an infected person coughs or sneezes.
• These droplets can land in the mouths or noses of people who are nearby or possibly be inhaled into the lungs.

Take steps to protect yourself

Clean your hands often

• Wash your hands often with soap and water for at least 20 seconds especially after you have been in a public place, or after blowing your nose, coughing, or sneezing.
• If soap and water are not readily available, use a hand sanitizer that contains at least 60% alcohol. Cover all surfaces of your hands and rub them together until they feel dry.
• Avoid touching your eyes, nose, and mouth with unwashed hands.

Avoid close contact

• Avoid close contact with people who are sick
• Put distance between yourself and other people if COVID-19 is spreading in your community.

Take steps to protect others

Stay home if you’re sick

• Stay home if you are sick, except to get medical care.

Cover coughs and sneezes

• Cover your mouth and nose with a tissue when you cough or sneeze or use the inside of your elbow.
• Throw used tissues in the trash.
• Immediately wash your hands with soap and water for at least 20 seconds. If soap and water are not readily available, clean your hands with a hand sanitizer that contains at least 60% alcohol.

Wear a facemask if you are sick

• If you are sick: You should wear a facemask when you are around other people (e.g., sharing a room or vehicle) and before you enter a healthcare provider’s office.
• If you are not able to wear a facemask (for example, because it causes trouble breathing), then you should do your best to cover your coughs and sneezes, and people who are caring for you should wear a facemask if they enter your room.
• If you are NOT sick: You do not need to wear a facemask unless you are caring for someone who is sick (and they are not able to wear a facemask).
• Facemasks may be in short supply and they should be saved for the caregivers.

Clean and disinfect

• Clean AND disinfect frequently touched surfaces daily. This includes tables, doorknobs, light switches, countertops, handles, desks, phones, keyboards, toilets, faucets, and sinks.
• If surfaces are dirty, clean them: Use detergent or soap and water prior to disinfection.

The coronavirus has taken everybody by alarm. The internet is filled with information about the virus and its spread, many of it also wrong, causing panic among the people. here is a list of things you should do’s & dont’s to save the infection and panic about the disease from escalating further.

DO wash your hands for at least 20 seconds, several times a day. Use soap and water or a hand sanitizer with at least 60% alcohol:

• Before cooking or eating
• After using the bathroom
• After blowing your nose, coughing, or sneezing

DON’T touch your eyes, nose, and mouth. If you have somehow come into contact with the virus, touching your face can help it enter your body.

DO learn the symptoms, which are similar to flu:

• Fever
• Cough
• Shortness of breath

DON’T travel if you have a fever. If you get sick on flight, tell crew immediately. When you get home, contact a health professional.

DO practice “social distancing”: Avoid large gatherings and crowds in poorly-ventilated spaces, and try to stay at three to six feet away from anyone who’s coughing or sneezing.

DON’T skip the flu shot. The symptoms of coronavirus and flu overlap enough that it can complicate diagnosis. If you’ve had a flu shot, you’re less likely to catch the flu or have a case serious enough to require treatment.

DO cough or sneeze into the crook of your elbow or a tissue, and dispose of the tissue immediately in a covered bin.

DON’T hang out with your family or pets if you suspect you have the virus. In order to protect them, eat and sleep separately from them, try to stay in one room, and use a separate bathroom if possible