To increase online sales is the optimum goal of online store these days. No matter how small or large the business is, their goal is to grab the highest audience possible.
You need an effective strategy that evolves over time as your business and your customers change.
In this Blog, you’ll learn about ways to build brand awareness through online marketing, how these ideas to increase sales.
Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for businesses like yours, your ads will appear and the outcome is direct traffic to your website.
Google Remarketing Display Ads
Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.
It’s true. We’ve seen the good, the bad, and the ugly when it comes to website designs.First impressions matter. In fact, it’s said that it only takes 1/10th of a second for an opinion to form, and websites are no exception to this snap judgment making.
With 9 billion people using email applications, and 91% of consumers checking their email on a daily basis, now more than ever it’s essential to know who your target audience is when sending a newsletter. This allows you to optimize your click-through-rates and increase your customer interests in your brand’s message.
It’s the big one, that’s right, Facebook. Did you know there are over 2.19 billion monthly active Facebook users? Yeah, we said BILLION. These users are consumers of hundreds of brands, products, and services, and are always looking for the best recommendations for where they should spend their next dollar. Allocating a portion of your marketing budget to Facebook advertising may be a good idea to increase sales for your business.
Facebook’s “Boost Post”
Another idea to increase sales is Facebook’s “Boost Post” feature. A potential reach is formed based on factors such as your budget, along with the location and interests you’re targeting. The Boost Post button allows you to quickly create a Facebook ad using your post. This ad can appear in different places on Facebook, and you can show it to an audience of people you define
Your brand should understand how to promote your Instagram to reach your biggest audience possible. There’s more than 700 million Instagram users, so your target customer is definitely out there watching your brand. You just have to make the sale.
What are the Benefits?
- Boosts Website Traffic
Instagram ads that are developed drive high volumes of website traffic.
- Increase Website Conversions
Set-up Instagram advertising campaigns that are optimized for conversions.
- Increase Brand Awareness
Gain brand impressions for your business at low costs.
One thing that’s great about hashtags- they’re free, which makes them one of the cheapest ideas to increase sales online. By creating a group of relevant hashtags for your Instagram, Facebook, and Twitter posts, you are highlighting your content and key messages to your audience. By using a hashtag, more people are exposed to your brand.
This makes it easier than ever for customers to:
- Find your business
- Search your products
- Become acquainted with your brand’s personality
Another idea to increase sales is to post frequently on your social media platforms. Having a person or team designated to generate content increases your brand awareness, and converts to an increase in sales. It might even be a good idea to schedule your posts on a weekly calendar.
From wedding boards to office decor, Pinterest is the land of ideas including ideas to increase sales. You may wonder how many users actually purchase from brands listed on Pinterest, and you’d be right if you say over half. That’s right, over 61% of “Pinners” are buying the products and services offered on Pinterest. 81% of Pinterest users are women, and Millennials use Pinterest just as frequently as Instagram. If your target audience consists of Millennial women, a Pinterest ad may be a good idea to increase sales.