Strategy to Protect your business

Strategy to Protecting your business during this pandemic means much more than giving your business a good scrubbing.

To keep your company healthy as a horse during the coronavirus outbreak, take advantage of these tips to Protecting your business

Do Smart Work to Keep your Existing Customer Base

You need to regularly keep in touch with your existing customers or you’ll risk losing them. Keep in mind that it is always cheaper to keep an existing customer than to gain a new one. Here are some tips on how you can do that effectively.

Marketing automation

It is one of the easiest and most cost-effective ways of keeping in touch with your customers. Avoid sending automated emails, instead, send out personalized, and targeted messages to customers who want to hear from you

Producing content

This is an essential ingredient for keeping in touch with your existing customer base. Share innovations you are making and any other good news like awards and client wins.

Be more social

Platforms like LinkedIn, Twitter, Facebook are the places where people are discussing their purchasing decisions and exchanging views about various businesses.

Be More Visible in Front of Your Potential Clients

You have to create more awareness to get more visibility. This means you have to drive more visitors to your website to make sales. You need to be found at every stage of the buying cycle from exploring to analyzing new offerings. Here’s how to do that.

Update your content

Your website must have an archive of content that will still be useful for your customers and search engines. Update those content with an objective of improving the search ranking

Concentrate on Driving Conversions

One of the most making small changes to the user experience of your website will have an amazing impact. Here are tips on how to do that.

Share positive stories

Take a look at your case studies, recommendations and reviews at every touchpoint in your marketing. Try to add them throughout your website and share it across your social media channels

Improve user experience

If you have been meaning to improve the user experience of your website, optimize your site for mobile or even redesigning your existing website, now is the time. Making small changes will somehow have a bigger impact

Unique Circumstances Provide Opportunities for a Special Offer

During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.